Unlocking hidden value in live performance content by monetizing unclaimed rights.

 

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Innovation & Technology Leadership at the Intersection of IP and Digital Markets

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The team behind ConvertMedia has been shaping innovation in IP exploitation since the early 2000s, with market-leading experience across all major technological shifts in the music and entertainment industries. From mobile personalization and ringtone formats to downloads, streaming, advertising models, and most recently blockchain, NFTs and decentralized systems—we have consistently been first movers in aligning rights strategies with emerging technologies. Our expertise combines operational insight from major rights holders with in-depth experience inside technology companies like Bitfury, where we worked on blockchain, AI, and rights-focused data infrastructure. We specialize in managing innovation at the legal-technical interface—where new technologies regularly enter spaces unaccounted for in existing rights frameworks and demand agile adaptation. This positions ConvertMedia as a trusted partner for building, governing, and scaling forward-looking IP-based business models.

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Consumer-Driven Innovation, Rights Dynamics & Business Model Design

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ConvertMedia understands innovation not just from a technological or legal angle—but from the perspective of demand. Fan communities and end users are often the key drivers of innovation, and we specialize in translating these behavioral shifts into scalable, rights-compatible business models. We assess both the legal and commercial impact of user-driven developments, helping clients navigate liability risks, emerging rights demands, and evolving IP frameworks. This includes modeling the expansion or restructuring of rights portfolios in response to how content is created, remixed, shared, and monetized by audiences. By combining demand intelligence with legal foresight, we enable our clients to stay ahead of market dynamics and build resilient, future-ready IP strategies.

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